On 18 June 2019, giftee Inc. has renewed its corporate logo which had been in use since its incorporation in 2010. The new logo shall embody the company’s mission and vision upheld till this date, and shall be used as the corporate identity (CI). This page introduces the thinking that went behind the new logo.
Asterisk ( little star )
The design of giftee’s new logo is anchored on the concept of “Asterisk* “ which means “a little star”. It encompasses the thought of wanting to create moments to make the day shine like a bright star, for the person who receives the gift, even though it might be just a cup of coffee.
We considered the applicability in a varied business scenarios and ended up with a design that emphasizes on balance. For the logo font type, we adopt the basic sans serif which has excellent visibility. The design of the symbol “Asterisk* “ placed diagonally upwards, has three meanings, a shining star in the night sky, a ribbon tied to a gift box, and a multiplier “x” that joins them together.
A combination of pink and orange,
coral (Coral #F08B71) is adopted as the main colour.
Inspired by the wrapping paper, combined with its coarse texture,
it is intended to express the warmth of being wrapped.
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