giftee provides “eGift System” to Baskin-Robbins Malaysia 〜 Local Malaysian company GOLDEN SCOOP SDN. BHD. launching eGift services to all its 130 outlets of ice cream specialty store 〜

Kuala Lumpur,Malaysia -3rd December, 2020- In the expansion of the eGift Platform(※1) Business GIFTEE MALAYSIA SDN. BHD., a Malaysian subsidiary company of giftee, Inc is pleased to announce the successful implementation of “eGift System” (※2), a sales system for eGifts, for the ice cream specialty chain store “Baskin-Robbins Malaysia” operated by GOLDEN SCOOP SDN. BHD. (Head office: Malaysia / CEO Cheah Jia Ming). Starting from 4th November, 2020, the eGift services are now available in all of the 130 outlets nationwide in Malaysia. With the inclusion of Baskin-Robbins, the total number of eGift brands available in Malaysia has reached 15 brands.

The corporate vision of giftee, Inc is “To provide services that nurture the ties between people, businesses and townships, through eGifts”. Based on this vision, the company provides an end-to-end eGift platform solution from the issuance of eGifts to distribution, developing the business within and beyond Japan. There are 4 main services, namely “giftee”(※3), a casual gift service; “eGift System”, a system that generates and sells eGifts and tickets; “giftee for Business”(※4), a business-to-business eGift service; and “Welcome ! STAMP”, a platform for area revitalization. These eGift services provide extensive coverage to the individual customer, corporation and municipal council. Additionally, the eGift business expanded into the ASEAN region with the incorporation of GIFTEE MALAYSIA in October 2018.

The “eGift System”　implemented in Baskin-Robbins Malaysia allows eGifts that are kind of E-Vouchers created by “eGift System” to be issued and redeemed instantly. eGifts can be purchased from the online sales website and payment via credit card, online banking or even e-wallet are available. Upon payment, a URL for the eGift is issued. The purchaser can then immediately send the issued eGift attached with a digital message card to a friend or family member via email, SMS, Whatsapp or other similar apps. The eGift recipient can redeem the eGift for the item at a participating store by showing the eGift receipt screen on their smartphone. The store completes the payment process by scanning the eGift screen using its POS System.

Each eGift has its own unique URL, which enables the instant collection of data, such as date and time of the visit to the store, the visited store, the type of eGift, and whether or not other purchases are made at the same time, as soon as the payment is processed. This information can then be used to conduct quantitative analysis of eGift usage, as a useful CRM tool. Also, unlike paper-based tickets and coupons, the eGift is redeemed the instant it is processed with the POS system, changing the status of the eGift to “Redeemed”, hence preventing unauthorized use of e-tickets.

Other than the sales of eGifts in the C-to-C market space for Baskin-Robbins Malaysia, it is also possible to run corporate digital campaigns in the form of incentive programs through GIFTEE MALAYSIA, in the B-to-C space of sales and distribution.

giftee and GIFTEE MALAYSIA shall continue to introduce “eGift System” to Malaysian brands and promote eGifting as well as distributing to their products. We hope to generate more demand for corporate customers in line with the C-to-C market development and work towards increasing the eGift distribution volume and building more awareness of eGift. We aim to create a culture and custom of casual gifting by sending eGifts with ease, as a means to convey our day-to-day wishes to each other.

(※1) eGift Plaftform provides end-to-end service from eGift issuance to distribution.
(※2) eGift System is a gift sales system provided by giftee, Inc. to businesses. Businesses that implement the system can use it to operate eGift services on their own websites.
(※3) giftee is a web-based service for the sale of eGifts, operated by giftee, Inc.
(※4) giftee for Business enables companies to send eGifts to customers, for example as campaign gifts or as a reward for completing a survey.

【Overview of Baskin-Robbins Malaysia eGift】

Baskin-Robbins is the world’s largest chain of ice cream specialty shop with over 8000 stores across 55 countries worldwide. From more than 1,300 original flavours, the store has 31 seasonal flavours available for selection for their customers. Upholding the philosophy of “Live Flavourfully”, its motto is to bring happiness to its customers through its ice cream.

●Sales Website：Baskin-Robbins Malaysia eGift　 https://baskinrobbinsmalaysia.store.egift.asia
●Launch date：4th November, 2020
●eGift Types
・RM 10 CASH VOUCHER (RM10)
・Handpacked Ice Cream Pint (RM33.50)
・Single Regular Scoop Ice Cream (RM11.50)
・Berry Banana Waffle Sundae (RM19.90)
●Validity Period
・C-to-C：60 days from date of purchase
・B-to-C：180 days from date of purchase
●Outlets where eGifts can be redeemed
All outlets of Baskin-Robbins Malaysia (130 stores)
●Redemption Method：POS

【How to Use eGift】


■About GOLDEN SCOOP SDN. BHD.
Address：A-16-1, Tower A, Northpoint Office, Mid Valley City,No. 3, Medan Syed Putra Utara, 59200, Kuala Lumpur, Malaysia.
Established：1988
Executive Director： CEO Cheah Jia Ming
Business Description：Food and Beverages company
URL：https://www.baskinrobbins.com.my