• Press release

Premium food distribution and importation chain Annam Gourmet cooperated with Giftee Mekong to introduce the eGift System Giftee Mekong already distributes eGifts for over 110 brands through giftee for Business (domestic and international)

Annam Gourmet has joined the list of local as well as global brands and can now reach a much wider audience through the Giftee ecosystem

Ho Chi Minh City, Vietnam, 18 August 2022; GIFTEE MEKONG COMPANY LTD announced cooperation with a high-end chain store, Annam Gourmet. With over 20 years of experience, Annam Gourmet promotes healthy, and modern eating styles in many countries around the world. Annam Gourmet has integrated Giftee Mekong's eGift system, allowing them to generate and distribute gift vouchers that can be redeemed for goods at their stores. This innovative solution allows companies to send eGifts to consumers as part of their marketing strategies in Vietnam.


The Annam Gourmet's eGift will be available for purchase on the 22nd of August. Annam Gourmet's eGifts will also be included in Giftee Mekong's giftee Box. Giftee Box users will be able to choose gifts based on their preferences from more than 60 brands, including Grab, Lazada, TiKi, and the most recent addition, Annam Gourmet.

"At Annam Gourmet, our philosophy is quite simple: Enjoy Life, Eat and Drink Well. We are extremely passionate about high-quality products and gourmet cuisine, and we are committed to celebrating the best of European cuisine,” said Sebastien Lestang, Operational General Manager of Annam Gourmet.

"We can now cater to a large segment of our customers who buy high-end commodities from us to celebrate an occasion at home or simply express affection to their loved ones, thanks to our partnership with Giftee Mekong. The eGift system is extremely convenient as no physical distribution or staff training is required.”

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About Annam Gourmet
At Annam Gourmet, we are dedicated to celebrating the finest European cuisine. Starting up from a small store in Ho Chi Minh City with a handful of products on the shells, we have now grown into a retail company with a wide range of chain stores serving customers across Ho Chi Minh City and Hanoi, specializing in fine food and beverage products from all over the world. Not merely a high-class chain of stores with more than 20 years of experience bringing specialities from many countries around the world to Vietnam, Annam Gourmet is also proud to be the embodiment of a green, healthy and modern lifestyle. More information can be found at

About giftee, inc
Established in August 2010, giftee, inc. hails from Japan. The representative directors are Mutsumi Ota and Tatsuya Suzuki. giftee, inc. offers 4 services for consumers and businesses - giftee-C2C eGift service, eGift System, giftee for Business and eMachi platform-area revitalization platform. More information can be found at

About Giftee Mekong
Giftee Mekong was established in 2021 as a joint venture of GIFTEE MALAYSIA SDN. BHD and Vietnam’s local Marcom agency, Mekong Communications Company Ltd. Giftee Mekong is helmed by Chairman Mutsumi Ota who is CEO at giftee, inc and CEO Le Bui Kim Son. It distributes eGifts, especially within the F&B and retail industry and provides various digital marketing incentive solutions through giftee for Business. Giftee Mekong now has distributed eGifts over 110 brands. More information can be found at: