giftee,Inc. invests in Southeast Asia start-up TADA Network PTE.LTD. 〜 Capital tie-up and business collaboration to expand eGift Platform Business in Southeast Asia 〜

Kuala Lumpur, Malaysia & Ho Chi Minh, Vietnam - 8 September 2021 - giftee, Inc. (hereafter referred to as giftee), its subsidiary, GIFTEE MALAYSIA SDN. BHD (hereafter referred to as Giftee Malaysia) and Giftee Mekong Company Ltd. (hereafter referred to as Giftee Mekong)are pleased to announce that giftee, Inc. invested in TADA Network PTE.LTD.（hereafter referred to as TADA Network PTE), provides an end-to-end loyalty and rewards platform “TADA”. In addition, Giftee Malaysia and Giftee Mekong have started a Business collaboration with TADA group in Malaysia and Vietnam in August 2021.

Founded in 2010, giftee Inc is a Japan headquartered eGift platform that provides a total end-to-end solution from e-gift issuance to distribution. The company was listed on the Tokyo Stock Exchange Mothers board in 2019 and transferred to the First Section of the Tokyo Stock Exchange in December 2020. In 2018, the company set up a subsidiary in Malaysia entitled Giftee Malaysia. In 2021, a new joint venture Giftee Mekong was incorporated between Giftee Malaysia and Mekong Communications Company in Vietnam.

TADA is an end-to-end loyalty and rewards platform that enables businesses to build deep relationships with their customers, channels, and employees. It helps them to accelerate growth sustainably while maximizing customer lifetime value by empowering them to build and execute loyalty and rewards programs. Additionally, TADA connects businesses to collaborate within its network. It is a universal solution that is integrated with other platforms to create an ecosystem around customer funnels and is already adopted by local as well as global enterprises. With over 400 clients, TADA is currently serving companies across rapid-growth industry verticals from banking, insurance, consumer goods, restaurants, and other service providers. It has a portfolio of customers ranging across names such as AXA, Allianz, DBS, UOB, Castrol, Exxon, Kalbe Nutritionals, and Erha Dermatology, among many others.

The investment into TADA Network PTE marks giftee’s second major investment outside of Japan as part of their expansion in Southeast Asia. TADA Network PTE will allocate the funds received through this investment to further functional enhancement of TADA, their end-to-end customer retention platform, as well as expanding markets in Southeast Asia.

Both companies have agreed on a business alliance and started collaborating in Malaysia and Vietnam in August 2021. As the first step of the collaboration, TADA’s platform has been linked to eGift Service of Giftee Malaysia and Giftee Mekong, We provide new solutions that help improve customer loyalty for Giftee Malaysia and Giftee Mekong’s customers. In addition, giftee group will expand our eGift Service and eGift Platform business in Southeast Asia beyond the Malaysian and Vietnam market in collaboration with TADA Network PTE.

Antonius Taufan, CEO of TADA Network PTE says, ”We are confident that the TADA Network PTE and giftee partnership’s outcome will be a smart, robust, and complete solution for loyalty and rewards programs suitable for various industries. With the funding, expertise from the giftee team and a strong product market fit, we are confident that TADA Network PTE will double down on product innovation and look to aggressively expand our market presence internationally.”

Mutsumi Ota, CEO of giftee says, “TADA is one of the world's leading loyalty and rewards platform s, offering a wide range of features including subscription, membership and referral. Through this capital and business alliance, we are very much looking forward to collaborating with TADA Network PTE, mainly in the Southeast Asia region, by linking our eGift Platform Business, eGift Service and TADA's platform.”

giftee group shall continue to accelerate the development of our eGift Platform Business in Southeast Asia such as Malaysia and Vietnam. We will also work to create opportunities for building business alliances and making investment, in order to increase the distribution of eGifts.

※ eGift Platform provides end-to-end service from eGift issuance to distribution.

▼About TADA Network PTE.LTD.
　Company Name: TADA Network PTE.LTD.
　Address: 1 Raffles Place#18-61,One Raffles Place,Singapore (048816)
　Executive Director: CEO Antonius Taufan　
　Established: April 2012
　URL: https://www.usetada.com/

▼About giftee
Company Name: giftee, Inc.　
Address: Higashi-gotanda Square, 2-10-2 Higashigotanda, Shinagawa-ku,Tokyo
Established: 10 August 2010（service commencement：March 2011）
Paid-in Capital: 1,822 Million JPY（as of end of March 2021）
Representative Director: Mutsumi Ota, Tatsuya Suzuki
Business Description: eGift Platform Business（below 4 services）
① “giftee” casual gift service
② ”giftee e-Gift System” (gift sales system targeted at businesses) service expansion
③ “giftee for Business” (solution for businesses using eGift) service expansion
④ ”Welcome ! STAMP” (area revitalization platform) service expansion
URL： http://giftee.co.jp

▼ About Giftee Malaysia
　 Company Name: GIFTEE MALAYSIA SDN. BHD.
　 Address: Unit 37-02 (East Wing), Q Sentral, 2A, Jalan Stesen Sentral 2, Kuala Lumpur Sentral,50470 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
　 Established: 13 September 2018（service commencement：October 2018）
Representative Director: CEO Mutsumi Ota、COO Ryo Okubo
URL: https://giftee.com.my
Installed Brands: 17 brands (As of the end of July 2021)

▼ About Giftee Mekong
Company Name: Giftee Mekong Company Ltd.
Registered address: 58 Vo Van Tan, Vo Thi Sau Ward , District 3, Ho Chi Minh City, Vietnam.
Operation address: Toong 1 Bis Pham Ngoc Thach, Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam
Established: 31st May, 2021 (service announce July 2021)
Representative Director: Mr. Le Bui Kim Son - Sonny (CEO)
URL: https://giftee.com.vn/