• Press release

Giftee Malaysia and Giftee Mekong announces the launch of “giftee Box” in Malaysia and Vietnam to provide better incentives and rewards for digital marketing campaigns

● This is part of their “giftee for Business” service which enables companies to send e-gifts to customers as rewards or incentives for their digital marketing campaigns

● Rather than be limited to awarding general purpose e-gifts with mass appeal, companies can now tailor the incentive by letting customers choose what they want and improve satisfaction

● giftee Box recipients will be able to freely select or mix-and-match items from a line-up of about 150 types of items from almost 40 brands in Malaysia, such as Tealive and Starbucks, and 60 brands in Vietnam, including Lazada and Tik
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GIFTEE MALAYSIA SDN. BHD. (“Giftee Malaysia”) and its joint venture company in Vietnam, Giftee Mekong Company Ltd. (“Giftee Mekong”) pleased to announce the launch of “giftee Box”, a new giftee for Business (*1) service where recipients are able to select gifts based on their preferences from an existing line-up of products available. From 1st October 2021, recipients of the “giftee Box” will be able to select from a line-up of about 150 types of items from almost 40 brands in Malaysia, such as Tealive and Starbucks, and 60 brands in Vietnam, including Lazada and Tiki. In addition, recipients are able to freely mix-and-match these products.

Headquartered in Japan, giftee Inc., the holding company of Giftee Malaysia, was the first to launch “giftee Box” in July 2021 as a new giftee for Business (※1) solution for corporates to enhance any rewards or incentive initiatives by expanding gift options for recipients to choose from. Since launching the giftee for Business solution in Japan in 2016, it has been widely used to provide incentives for questionnaire responses, promotion of store visits, social media campaigns as well as rewards for employees as a form of welfare benefits. It has served the needs of corporate digital marketing campaigns across industries, and to date, has successfully been used by more than 8,000 companies in Japan alone. The giftee for Business solution was subsequently rolled out in Malaysia and Vietnam.

Improving the effectiveness of digital marketing campaign with better incentives

Previously, giftee for Business would require companies to set up its marketing campaigns in advance by offering up to four types of e-gifts for recipients to choose from. These companies would choose products with mass appeal given that it is hard to allocate gifts based on customer segments. As a result, general purpose e-gifts such as cash vouchers, e-vouchers for goods from chain-stores with nationwide outlets or limited-edition e-gifts were usually selected as reward options.

Hence, “giftee Box” was developed to overcome this challenge as the recipient is now able to select the reward that appeals to them the most. This then will translate into higher customer satisfaction and ultimately, greater campaign success.

Corporations are now able to send a “giftee Box” with a corresponding amount of "gift points'' which recipients can then exchange for e-gifts in the form of a designated URL via mediums such as Whatsapp, Messenger and email. They are able to freely mix-and-match items to one’s liking across a range of F&B vouchers or e-commerce gift codes. giftee Inc. is also looking to introduce more functions, such as integrating “gift points” that one has received from multiple campaigns, so the recipient is able to get the most out of “giftee Box”.

Since its launch, “giftee Box” has had a good reception in Southeast Asia. Notable companies such as Mizuho Bank (Malaysia) Berhad have subscribed to the “giftee Box” service to improve the effectiveness of their digital marketing campaigns. This has led to better brand awareness and enhanced client satisfaction.

giftee Inc. as part of its growth strategy, kickstarted its overseas business development with the incorporation of Giftee Malaysia in October 2018 as its regional office. Subsequently, in July 2021, Giftee Malaysia established a joint venture company, Giftee Mekong, with Mekong Communication Corporation, an independent marketing communications agency, and started operations in Vietnam. Both countries focus mainly on the e-gift service that issues and distributes e-gifts and giftee for Business services and will continue to expand the variety of e-gifts available in-store and online in both countries.

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(※1) giftee for Business is a corporate solution that leverages on e-gifts. Use e-gifts for promotional giveaways and as rewards to customers.

■ 「giftee Box」 Overview
gifteeBox logo
“giftee Box” is a new service in giftee for Business, an e-gift service that allows recipients to choose gifts according to their preferences from the e-gift lineup of products.
Launch date: 1 July 2021
Eligible e-gifts: Up to 500 types of items from 100 brands, including Lawson, Starbucks and Amazon Gift vouchers, etc.
Launch date: 1 Oct 2021
Eligible e-gifts: Up to 150 types of items from 40 brands, including tealive, Starbucks, Baskin-Robbins, Grab, etc.
Launch date: 1 Oct 2021
Eligible e-gifts: Up to 150 types of items from 60 brands, including The Coffee house, Grab, Lazada,TiKi, etc.
▼Steps to Redeem the e-gift(sample illustration)
user flow
▼About giftee
Company Name: giftee, Inc. 
Address: Higashi-gotanda Square, 2-10-2 Higashigotanda, Shinagawa-ku,Tokyo
Established: 10 August 2010(service commencement:March 2011)
Paid-in Capital: 1,822 Million JPY(as of end of March 2021)
Representative Director: Mutsumi Ota, Tatsuya Suzuki
Business Description: eGift Platform Business(below 4 services)
① “giftee” casual gift service
② ”giftee e-Gift System” (gift sales system targeted at businesses) service expansion
③ “giftee for Business” (solution for businesses using eGift) service expansion
④ ”eMachi platform” (area revitalization platform) service expansion

▼ About Giftee Malaysia
  Address: WeWork Mercu 2, Level 40, No.3 Jalan Bangsar, KL ECO CITY, 59200 Kuala Lumpur,
Wilayah Persekutuan Kuala Lumpur, Malaysia
  Established: 13 September 2018(service commencement:October 2018)
Representative Director: CEO Mutsumi Ota、COO Ryo Okubo
Installed Brands: 17 brands (As of the end of July 2021)

▼ About Giftee Mekong
Company Name: Giftee Mekong Company Ltd.
Registered address: 58 Vo Van Tan, Vo Thi Sau Ward , District 3, Ho Chi Minh City, Vietnam.
Operation address: Toong 1 Bis Pham Ngoc Thach, Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam
Established: 31st May, 2021 (service announce July 2021)
Representative Director: Mr. Le Bui Kim Son - Sonny (CEO)

Media Contacts
SYNC PR on behalf of Giftee Malaysia
Bianca Inez (Malaysia)
Shannen Tan (Singapore)