• Press release

Juice Works taps on Giftee Malaysia’s eGift System to introduce digital vouchers

Kuala Lumpur, Malaysia, 15 March 2022 e-gift service provider GIFTEE MALAYSIA SDN. BHD., a Malaysian subsidiary of Japan-based giftee, Inc., today announced their partnership with JUICE WORKS SDN. BHD. operates Juice Works Malaysia, a successful chain of fresh juice outlets in Malaysia, with a growing number of outlets in various key shopping locations in Klang Valley.

Under this partnership, Juice Works has implemented Giftee Malaysia’s eGift System to its 27 outlets nationwide. The eGift System implemented in Juice Works Malaysia allows e-gifts that are kind of E-Vouchers created by “eGift System” to be issued and redeemed instantly. Juice Works will now be able to seamlessly integrate and operate e-gift services on their own website.
gift voucher

Popularity of e-gifts in Malaysia surges

According to a report by Research and Markets, the gift card industry in Malaysia has done well to withstand the impact of economic slowdown brought on by COVID-19. In spite of such short-term challenges, the e-gift industry is experiencing a strong growth momentum due to factors such as the growth of e-commerce, companies wanting to engage and incentivise remote working employees, as well as efforts to support local businesses and a shift in gift-buying behaviour. The Malaysian e-gift industry is expected to record a compound annual growth rate of 26.4% from 2020 to 2024 and is predicted to reach US$787.6 million by 2024.

There has been a drastic surge in the demand for digital gifting solutions since the onset of the pandemic. 2020 saw an 80 percent increase in global searches for online gifts as compared to the previous year.

“Retailers are always looking for a new and better way to build a direct relationship with their customers and we are proud that Giftee Malaysia is able to help them respond to changing consumer behaviours and offer e-gifts,” said Ryo Okubo, Chief Operating Officer of Giftee Malaysia.

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About Juice Works

Juice Works has been in Malaysia since 2004 and has grown from strength to strength, beginning with the first outlet at The Curve and growing to the current 27 outlets. Juice Works has been promoting healthy living and eating in Malaysia for almost 18 years now. Our continued success has always been our commitment to using fresh, natural ingredients and the highest quality products in our juices and smoothies. All our drinks are created to give at least 3-5 portions of fresh fruits and vegetables towards your daily – recommended intake.

For more information, refer to website:

About giftee, Inc.

Established in August 2010, giftee inc. hails from Japan. The representative directors are Mutsumi Ota and Tatsuya Suzuki. giftee inc. offers 4 services for consumers and businesses - giftee-C2C eGift service, eGift System, giftee for Business and eMachi platform-area revitalization platform. More information can be found at

About Giftee Malaysia

giftee’s Malaysia branch was established in September 2018, Giftee Malaysia is helmed by CEO Mutsumi Ota and Director Ryo Okubo. It offers eGift System for F&B and retail brands, and giftee for Business for corporations. As of December 2021, Giftee Malaysia has 26 eGift issuing brands. More information can be found at