• Press release

Giftee Malaysia and Fujifilm partners to bring their cameras to the gifting platform One of the first products available through this partnership will be the Instax Mini 11, the perfect companion to capture every moment

Kuala Lumpur, Malaysia, 25 March 2022; GIFTEE MALAYSIA SDN. BHD., a Malaysian subsidiary of Japan-based giftee, Inc., is pleased to announce their partnership with FUJIFILM (Malaysia) Sdn. Bhd. This partnership will see Fujifilm Malaysia, one of the most recognisable brand names in the photography industry, introduce their products through the Giftee Malaysia’s eGift system.

Fujifilm Malaysia has implemented Giftee Malaysia’s eGift System, which is able to simplify all technical aspects of eGifts, from the issuance to delivery, while catering to their business-specific needs.
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The Fujifilm Malaysia eGift vouchers will be available for purchase via Giftee Malaysia’s “giftee for Business” solution. This innovative solution enables companies to send eGifts to consumers as part of their marketing strategies in Malaysia, providing an impactful channel to garner consumer attention. Giftee Malaysia currently provides to more than 800 projects as of end of Feb 2022, across banking, consumer electronics, insurance and internet industries, such as Maybank, Prudential, Samsung, to help with their marketing and promotion activities with their e-vouchers and promotion solutions.

“Fujifilm has always emphasized on creating new technologies, products and services that inspire and excite people everywhere. Working with Giftee Malaysia, we are able to use a unique solution to provide our customers with access to our products in the form of gifts. Especially for instax systems, the tagline “Don’t just take, give” is a nod to the thoughtfulness and generosity around sharing instax prints. We believe that the act of gifting is such a personal experience, and we want Fujifilm to be a part of it.” shared Hiroyuki Matsuura, Managing Director of Fujifilm Malaysia.

“Instax is for anyone who wishes to experience something unique in the world of photography. Instax helps people to enjoy film captures and be assured of a beautiful memento that cannot be repeated from any occasion, and to bring fun and excitement to your everyday life. With this Giftee Malaysia partnership, we see a great way for even more Malaysians to enjoy using our products and gain an appreciation for photography.”

Recipients of the Fujifilm Malaysia eGift are able to redeem products in a fuss-free manner. They need only fill up a form with their delivery information and the product will be delivered straight to their address. This process also simplifies the company’s operations as the company does not need to collect and manage the recipient’s address as Fujifilm Malaysia will deliver the eGift.

The Fujifilm Malaysia eGift will also be part of the popular Giftee Malaysia’s giftee Box, which is a feature of their "giftee for Business" service. giftee Box recipients will be able to select from a line-up of 28 brands in Malaysia, such as Fujifilm Malaysia, Grab, Tealive and more as of the end of Feb 2022.

Malaysian brands are embracing gifting as an innovative marketing solution

As Malaysians increasingly turned to e-commerce ( ), the faster-than-expected acceptance of digital solutions and purchases has paved the way for brands to turn to digital solutions. The local e-commerce industry was slated to grow by 10.6% in 2021, one of the fastest-growing markets in Southeast Asia.

eGifts have proven to be an exciting sub-category of digital commerce space with brands like Tealive, Family Mart, Baskin Robbins and more partnering with Giftee Malaysia to introduce their products into the eGift ecosystem. Fujifilm Malaysia joins a growing list of prominent international and local Malaysian brands that are promoting the gifting culture in Malaysia.

Ryo Okubo, Chief Operating Officer of Giftee Malaysia, said “This partnership with Fujifilm follows our expansion beyond the F&B category as we want to introduce as many attractive offerings to Malaysians. Furthermore, this partnership also marks our direction of transforming digital gifting with a smart O2O (online-to-offline) strategy. With this, recipients can choose their products online instead of in-store, and it will be delivered to their doorstep. With this added convenience, we hope to improve the gifting experience for recipients and lighten the load for our retail partners. Our platform provides a great benefit to both our partnering brands and consumers. We continue to see increased demand for our eGift System and stay committed to adding more great brands and products to our eGift solution platform”

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About Fujifilm

FUJIFILM (Malaysia) Sdn. Bhd. (205535-K), established in January 1991, with wide ranging products and services including photo imaging, electronic imaging, data storage media, graphic arts, medical and information systems products for 30 years in Malaysia. Fujifilm Malaysia aims to use leading-edge, proprietary technologies to provide quality products and services that contribute and enhance health and environmental protection in society. Our overarching aim is to help enhance the quality of life of people worldwide. Visit us for more information:

About giftee, inc

Established in August 2010, giftee, inc. hails from Japan. The representative directors are Mutsumi Ota and Tatsuya Suzuki. giftee, inc. offers 4 services for consumers and businesses - giftee-C2C eGift service, eGift System, giftee for Business and eMachi platform-area revitalization platform. More information can be found at

About Giftee Malaysia
giftee’s Malaysia branch was established in September 2018, Giftee Malaysia is helmed by CEO Mutsumi Ota and Director Ryo Okubo. It offers eGift System for F&B and retail brands, and giftee for Business for corporations. As of February 2022, Giftee Malaysia has 28 eGift issuing brands. More information can be found at , .