• Press release

Five F&B and lifestyle brands partners Giftee Malaysia to leverage year-round gifting opportunity

F&B brands Junandus, Amazin’Graze, PichaEats and Hazukido as well as lifestyle e-commerce marketplace LamboPlace will be able to boost sales by offering eGifts via Giftee Malaysia’s B2B solution, giftee for Business.

CPs ver2
Kuala Lumpur, Malaysia, 31 March 2022 GIFTEE MALAYSIA SDN. BHD., a Malaysian subsidiary of Japan-based giftee, Inc., is pleased to announce their partnership with F&B brands Junandus, Amazin’Graze, PichaEats, Hazukido as well as lifestyle e-commerce marketplace, LamboPlace. They join a growing list of 31 international and local eGift issuing brands that are part of the Giftee Malaysia ecosystem as of the end of March 2022.

With this collaboration, the aforementioned brands implemented Giftee Malaysia’s eGift System, an eGift sales system that simplifies all technical aspects of eGifts, from the issuance to delivery, while catering to the business’ specific needs. The eGift System also enables these brands to generate and distribute eGifts with minimal training and in a fuss-free way.

The eGifts will be available for purchase via Giftee Malaysia’s “giftee for Business” solution. Giftee Malaysia currently provides to more than 800 projects as of end of Feb 2022 across banking, consumer electronics, insurance and internet industries to help with their marketing and promotion activities with their eGifts and promotion solutions. This service enables companies such as Maybank, Prudential, Samsung to send eGifts to customers as campaign gifts such as a reward for completing a survey.

“We are excited to partner with such amazing brands to help them leverage on Giftee Malaysia’s eGift solution. Through this partnership we aim to help them enhance their digital capabilities and engage their consumers cost effectively,” shared Ryo Okubo, Chief Operating Officer of Giftee Malaysia, “With eGifts, our partners can leverage our strong corporate network to grow their sales with year-long gifting rather just the festive periods. We are seeing more corporates and consumers in Malaysia adopt the gifting culture and we expect this to continue to grow for the foreseeable future. ”

__eGifts becoming a norm of corporate incentive programmes __

With the growing penetration of smartphones, social networks and the advancement of mobile payment technology in Asia, social gifting is reaching an inflection point in the region. There is optimistic potential for the growth of the eGifting industry in Southeast Asia.

According to PayNXT360’s Q4 2021 global gift card survey ( ) , the gift card industry in Malaysia is expected to grow by 16.4% on an annual basis, reaching US$1385.8 million in 2022. The gift card industry in Malaysia is expected to grow steadily in H1 2022 and record a strong growth in H2 2022 and continue to grow over the forecast period, recording a CAGR of 14.5% from 2022-2026.

The loss of traditional gift cards has hastened the use of eGifts and the gift card industry’s expansion in Malaysia ( ) can be ascribed to the country’s overall increase in e-commerce and corporate incentive programmes.

Ryo Okubo, Chief Operating Officer of Giftee Malaysia, said “eGifts present a unique and exponential marketing opportunity to touch two target consumers at once - the gift buyer who makes the purchase and the receiver of the gift. Our giftee for Business solution provides a B2B platform where brands could market their products to companies to be used as eGifts in their incentive campaigns. This would generate new distribution channels, which are particularly important to SMEs. This helps them gain brand awareness, increase revenue significantly and scale their business. We are proud to be part of the digitalisation transformation roadmap for local businesses to improve efficiency, competitiveness, and productivity in the industry. ”

— END —

About Amazin’ Graze (Malaysia)

Amazin’ Graze ( ) is dedicated to creating healthy food that are natural, tasty, and Southeast Asian-inspired. Each product is handcrafted, delivered, and distributed across 9 countries including Singapore, Malaysia, Australia, and Hong Kong. All products are locally made at the brand's central production centre in Kuala Lumpur and are available for purchase through various online and physical retail stores.

About Hazukido

Hazukido ( ) is rated one of the best croissant bakery chains in Asia with its unique Japanese folding technique and its premium ingredients from all over the world.

About Junandus

Junandus ( ) is one of the first online cake houses in Malaysia based in KL. We were founded in the Year 2014, from a home baker to a team of 50. We provide more than 100 premium cakes, from sponge cakes to customised cakes. Macaron, sponge cake, sliced cake, cheesecake, crepe cake, and many more, we provide high-demand and high-value products that are only available on Junandus. We deliver fresh cakes to your door in 3 hours!

About LamboPlace

LamboPlace ( ) is a newly launched e-commerce marketplace in Malaysia that aims to encourage healthier shopping habits by selling only authentic products, emphasising 5 guarantees to consumers and partnering with key brands to deliver a unique experience in online shopping.

More than 500 carefully curated brands are available for lifestyle shoppers with no multiple listings of the same product on the platform. In addition, with our in-house logistic team, LamboMove, we provide last mile logistic service even same-day delivery in Klang Valley.

About PichaEats

PichaEats ( ) is a food business rebuilding the lives of refugees in Malaysia. Started in 2016, PichaEats has partnered with more than 40 chefs from different countries to provide their delicacies to people in Malaysia. PichaEats has served more than 400,000 meals to date via catering, meal boxes, frozen meals and gift boxes.

About giftee, Inc.

Established in August 2010, giftee inc. hails from Japan. The representative directors are Mutsumi Ota and Tatsuya Suzuki. giftee inc. offers 4 services for consumers and businesses - giftee-C2C eGift service, eGift System, giftee for Business and eMachi platform-area revitalization platform. More information can be found at

About Giftee Malaysia

giftee’s Malaysia branch was established in September 2018, Giftee Malaysia is helmed by CEO Mutsumi Ota and Director Ryo Okubo. It offers eGift System for F&B and retail brands, and giftee for Business for corporations. As of March 2022, Giftee Malaysia has 31 eGift issuing brands. More information can be found at,