• Press release

Alpro Pharmacy partners with Giftee Malaysia to deliver eGifts and digital vouchers exclusively to the healthcare community With this partnership, Alpro Pharmacy has incorporated Giftee Malaysia's eGift System into 200 of its locations across Malaysia

Kuala Lumpur, Malaysia, 13 February 2022: GIFTEE MALAYSIA SDN. BHD., a Malaysian subsidiary of Japan-based giftee, Inc., today announced a partnership with Malaysia's leading pharmacy community company, Alpro Pharmacy Sdn Bhd (Alpro Pharmacy). Health-conscious shoppers will soon be able to buy and send eGifts from Alpro Pharmacy, making it easy for friends and family to get the prescription, personal care products, and other necessities they need with just a few clicks.

Launched in 2002, Alpro Pharmacy has grown to become one of the country's leading prescription pharmacy chains, with over 200 locations in Malaysia providing professional healthcare products, services, and guidance. With this partnership, Alpro Pharmacy has incorporated Giftee Malaysia's eGift System into 200 of its locations across Malaysia.


Giftee Malaysia helps streamline all technical aspects of eGifts, from issuance to delivery making the entire process seamless and efficient. The eGift System also enables Alpro Pharmacy to generate and distribute digital cash vouchers worth RM10, RM20 and RM50 that may be issued and redeemed instantly.

The Alpro Pharmacy eGift vouchers will be available for purchase through Giftee Malaysia's "giftee for Business" solution. “We have always had a strong passion and ambition to give exceptional customer service ever since we opened our doors. In the past, community pharmacies have traditionally employed antiquated and inefficient business practices,” shared Mr Lee Yin Chen, Branding, Promotion and Trade Marketing Director & E-Commerce Lead of Alpro Pharmacy. “With Giftee Malaysia, not only have we achieved our vision, but we are also able to leverage an ecosystem that elevates the entire virtue of digital gifting to assure real quality pharmaceuticals and individualised pharmacy care for all. Now, everyone has access to a healthy and thriving world.”

Creating meaningful digital gifting experiences

With the recent growth of mobile wallets in Malaysia, eGifts have become the ideal option for rewards and incentives, especially for retailers. Stored on our smartphones or digital wallets, eGifts have seen a rise in popularity, growing to 16.4% by the end of 2022, known for their convenience and easy-to-use process.

Today, consumers desire and demand a variety of options when it comes to purchasing decisions and that’s exactly what digital gifting offers- a wide range of choices available easily and conveniently.

Ryo Okubo, Chief Operating Officer of Giftee Malaysia, said “Giftee Malaysia believes that giving eGift recipients a wider range of options is extremely crucial in creating a meaningful digital gifting experience since they can choose the eGift that they like best or eGift-it-forward by sending it to their loved ones. While the food and beverage business is our primary clientele, we are thrilled to expand our eGift system service to include other sectors, such as healthcare and wellness. We truly believe that this collaboration would be great for our eGift customers as a whole, and would make for some fantastic gift ideas.”

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About Alpro Pharmacy
With a humble beginning starting with a single pharmacy outlet in the small town of Port Dickson in 2002, Alpro is now a diversified community pharmacy chain that provides one-stop healthcare solutions, covering almost every major city and town in Malaysia.

With 200 stores nationwide, Alpro is supported by more than 350 pharmacists, 180 nutritionists and dietitians, 70 physiotherapists, and many other healthcare professionals. It is also the first and only community pharmacy in the country and is currently the largest prescription pharmacy chain in Malaysia, filling over 250,000 prescriptions per year.

Please visit for more information.

About giftee, inc
Established in August 2010, giftee, inc. hails from Japan. The representative directors are Mutsumi Ota and Tatsuya Suzuki. giftee, inc. offers 4 services for consumers and businesses -

giftee-C2C eGift service, eGift System, giftee for Business and eMachi platform-area revitalization platform. More information can be found at

About Giftee Malaysia
giftee’s Malaysia branch was established in September 2018, Giftee Malaysia is helmed by CEO Mutsumi Ota and Director Ryo Okubo. It offers eGift System for F&B and retail brands and giftee for Business for corporations. As of December 2021, Giftee Malaysia has 26 eGift issuing brands.

More information can be found at and